Culture of narcissism?

Narcissism is self love, as you mention, and the media sells an image of just that: self love. The media, particularly advertisers, push the idea of immediate self-gratification through buying their products because they will make you ier or more popular or a trend-setter. Other media sources also tend to push these ideas of doing whatever makes you happy regardless of the cirstances, or continually pumps law shows, news stories, or attorney commercials that talk about how you are a "victim" of virtually every social ill imaginable. The message is clear: nothing is your fault and you deserve something from someone else to make you feel better.